Building Sustainable Quality with Superdry

We were recently recognised at the annual Superdry Supplier Conference for our proactive CAPA programme, delivered with the direction and support of their UK Quality Team to one of their key jersey suppliers, a clear example of how partnership-led quality management drives meaningful improvement.

Leveraging insights from CLIV and our operational expertise, we worked with Superdry UK, their Türkiye colleagues, and the supplier to implement a targeted programme that identifies risks early and strengthens product quality.

The approach focused on sustainable corrective actions, compliance tracking, and ensuring root causes were fully resolved. This initiative highlights Superdry’s passion for continuous improvement and effective supplier collaboration.

As Deborah Painting, Head of Quality & Sustainability, noted at the conference: “Our long-term relationship with TWO EIGHT ONE makes them the perfect partner to help deliver our training and quality management initiatives.”

When we align a client’s vision with our expertise, we deliver measurable, ongoing improvements across the supply chain.